Diriyah is a mega mixed-use development, spread over 14 sq km, and built on the outskirts of Riyadh adjacent to the UNESCO World Heritage Site of At-Turaif that was home to the royal family that ruled the First Saudi State.

Giga projects such as Diriyah are crucial to the kingdom’s plans to diversify its economy away from oil – the fact notwithstanding that state-owned Saudi Aramco, recently reported a record profit of US$161 billion which is the highest-ever annual profit recorded by any oil and gas company. Although Saudi Arabia’s oil economy is thriving, it is now determined to diversify and open itself up to the world – especially tourists and visitors.

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Motivate Media Group

Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi, Riyadh and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On, Emirates Woman and Gulf Business. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema, events, social, influencer marketing and out of home. More information about Motivate Media Group can be found online.


Jacobsons Direct measuring your customer’s experience, satisfaction, and interaction with your brand or product means that you can be one step ahead of your competitors. Customer Relationship Management (CRM) and Customer Experience services from Jacobsons allow for far more than just data monitoring and analysis; we can help you to construct a clear strategy of intent to attract new customers and retain existing clients in today’s ever-evolving digital world.

With 30 years experience of data-driven marketing and a 60-member strong team, Jacobsons have the expertise to guide you in Customer Experience Management (CEM) and Customer Relationship Management (CRM) and provide the resources which your business needs to excel.

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Headquartered in London with a network of offices around the world, Panacea is a multi-platform publisher and software developer with global reach and local presence.

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